ZARA Is Now Selling Your Dad's Lungi As A Skirt Because 'Yeh Aram Ka Mamla Hai'

Time and again, we've heard instances of Indians copying movies, designs or music from the West. So much so, that if you search on Google “things Indians have copied from the West”, you will find innumerable articles and stories that will make you regret typing this in the first place. But, the world is changing and how. The tables have now turned and India has become an abundant source of 'inspiration' for all the unique things that we've seen in recent times. And in this dramatic shift, we have seen some of the major brands take cues from the popular trends in our cultures and turn it into a fancy product of their own. © wikimedia For instance, our 'chaarpai' or 'khatiya' as some call it, has transformed into an 'Indian daybed charpoy', our beloved 'chai' has turned into 'chai tea latte', and our 'maang-tikka' is now a hit trend as a 'chandelier' hair clip (that's too much weight for someone to carry on her head). Well, after all these epic 'desi to videsi' transformations, another fashion trend is slowly catching up with the world. It is something that the South has been donning like a true 'Thalaivaa' (boss), since time immemorial. © zara Well, say 'hi' to this latest product rolled out by Zara that looks like an NRI cousin of the humble 'lungi'. Branded as a 'checked mini skirt', this product is selling like hotcakes at a friggin' £69.99. For those calculating the exchange rate, it's Rs. 6294 (approx.) So basically they are selling you a 'lungi' in the name of a 'flowing skirt with draped detail in the front, front slit detail at the hem and zip fastening in the back hidden along the seam.' I think you pay the price for the amount of thinking that went behind the description of this 'lungi' skirt. © red chillies entertainment While the world might be losing their minds over Zara's creative designs, Indians are clearly not falling for this trick. And Twitter, like always, trolled the hell out of Zara and all those buying it. A £69.99 skirt from @ZARA that looks like a south Asian male skirt (lungi) that costs less than £1 ððð pic.twitter.com/47aA2SSSg5 — Aria (@ms_aria101) January 28, 2018 It is a lungi. What suspicion and all? My grandfather would burn down the Zara store if he found they were selling lungis for the price of a 5-course meal. He'd also burn down the restaurant later for charging that much money for food btw. — Arijit Paladhi (@Punladhi) January 30, 2018 Loool. @ZARA trying to sell longi for £60. My dad could supply you with so many of these..... If you're interested hmu ðhttps://t.co/YRjzzeeKSC — Monsur Ali ~ ÙÙصÙر (@original_monsur) January 30, 2018 My dad's lungi is probably cheaper than 3 pounds https://t.co/KzDd2IlqYI — Phoolan Devi (@ashsultana) January 30, 2018 What's next, #Zara? Puffy wraps that are basically dhotis? #Lungihttps://t.co/vMgjzLePmR pic.twitter.com/fGx0SxLTcx — Images (@dawn_images) January 30, 2018 Late to the game Zara! I've been making my trademarked #lungipants for almost a decade now....and they are priced right and fair! https://t.co/mBewgMCvMh — Wilbur Sargunaraj (@wilburworldwide) January 30, 2018 Zara seems to be selling a skirt that looks suspiciously like a lungi for $69.99 (Rs 4460) lol. https://t.co/pON8dDe6ES pic.twitter.com/NIU6E0Fm8W — Nigel Britto (@NigelBritto) January 30, 2018 me: *ties two old dupatta scarves together* me: so this is the authentic original shaman guruji tantric costume. if you bury it with a pinch of turmeric in your garden, you can achieve the seventh chakra of namaste. HURRY WHILE SUPPLIES LAST — priya (@priya_ebooks) January 30, 2018